If you want to make a bit of extra money from your blog, you might consider placing advertisements on your site. To do this, you’ll need an advertising network, which is a service that connects online advertisers with website publishers. Ad networks typically charge website owners commission for each ad that is clicked or for each time an individual spends on their site.
PropellerAds
PropellerAds is a fast-growing platform that provides monetization opportunities for both new and old blog sites. PropellerAds offers popunder ads, which load when a browser window is closed. If popunders seem too aggressive for your blog, PropellerAds has other targeted and non-targeted ad options, including native ads, banners, and video ads. PropellerAds also serves mobile sites and applications and even offers to push notification ads for these channels. PropellerAds is accessible to established sites, but is great for newer blogs too: There’s no minimum requirement for site traffic, your account is activated instantly after creation, and the payout threshold is just $5 through PayPal. These payouts occur monthly.
RevenueHits
RevenueHits is a relatively new player on the online advertising scene and is quickly gaining traction for its advanced ad optimization tool. This tool learns from your past performance and shows you where to place ads on your site in order to maximize your potential. There’s no minimum traffic restriction to get started with RevenueHits, but it’s important to keep in mind that ads through RevenueHits are performance-based, not cost-per-click. This means that you won’t earn money from just clicks, but rather from conversion activities (clicks leading to lead forms filling out or purchases) on the advertiser’s website. RevenueHits pays out via PayPal and Payoneer within thirty days, with a minimum payout of $20.
Media.net
Media.net is a leader in contextual advertising. The service is run by Bing and Yahoo and it is widely considered the best AdSense alternative for publishers and advertisers. Media.net offers a variety of display ads and native ads for desktop and mobile, as well as earnings that are comparable to those attained through using AdSense. As with all AdSense alternatives, pay attention to Media.net’s approval requirements. Your blog must offer high-quality content and adhere to a clean, professional design to be accepted. Your traffic source also matters: Media.net requires that the majority of your visitors are located in the United States, United Kingdom, and Canada. If you’re looking for a service comparable to AdSense in features, quality, and payout rate, Media.net is a great starting point. The minimum payout is $100 via PayPal, and payouts occur monthly.
Monumetric
Monumetric (formerly The Blogger Network) is a blogger-centric advertising network that takes special care to serve ads that are appropriate for readers. They do this by talking to their customers directly and by running a cost-per-impression model, which means you’re paid when your visitors see ads on your pages, not when they click them. Monumetric also has four monetization programs, which are based on monthly pageviews. As your blog grows, these earn you greater support from Monumetric. While there is a minimum of 10,000 monthly pageviews required to become a member, this threshold is lower than some other networks on this list. Additionally, note that blogs with fewer than 80,000 monthly pageviews don’t have to pay a $99 setup fee upfront. Finally, Monumetric accepts payments via PayPal or direct deposit.
AdThrive
AdThrive is another well-received pay-per-click (PPC) network that takes care of its bloggers. This cost-per-impression network works closely with both publishers and its advertisers to ensure your blogging site is only displaying ads for exceptional products by exceptional businesses. The AdThrive team will work with you to create a monetization strategy, and as long as payment from advertisers remains on time, you’ll always be paid in full. Additionally, AdThrive provides a payment guarantee, so even if they don’t receive payment from their advertisers on time, you’re guaranteed a payout. It’s important to note that this service requires at least 100,000 monthly pageviews, most of which must come from the United States. However, established blogs should consider joining AdThrive. With a minimum payout of $25 through PayPal or direct deposit, it’s an affordable option for smaller blogs.
Mediavine
Mediavine boasts a 75% revenue share with bloggers, compared to AdThrive’s 50%. It offers a large selection of lifestyle advertisers and pulls content from a variety of sources, making it oriented towards lifestyle bloggers. Mediavine also show empathy to its partners, which is rare in this crowded marketplace. The ad network was started by bloggers who understand the importance of fast-loading, high-quality ads and transparency. Minimum payouts range from $25 for PayPal and direct deposit to $200 for international direct deposit.
InfoLinks
InfoLinks is a viable alternative to advertising that specializes in text ads placement. InfoLinks looks for keywords within your blog post text, and then associates ads with relevant snippets. When a visitor hovers over these special text areas, a relevant ad will appear next to it. This in-text ad campaign works well on blogs since more words on a page mean more opportunities for ads. There is no setup fee, and there are no minimum requirements for page views. Once set up, you can quickly implement in-text ads (plus targeted display ads, if you’d like) and gain insights from the reporting dashboard. InfoLinks pays every 45 days via PayPal (the minimum payout is $50), Western Union, and Payoneer.
Adcash
Adcash serves more than 200 million active users and 850,000 app installs each month. It supports nearly all ad formats, from standard display ads to more premium units like popunders and instream video ads. It’s easy to place and customize any ad unit, and you can view real-time reports of your ad performance via the admin panel.
Like RevenueHits, Adcash also follows a pay-per-action model. It offers payouts through PayPal, Payoneer, Skrill, and WebMoney. As an added perk, the $25 minimum payout is fairly low.
Taboola
Taboola is a major advertising company that specializes in creating ads for websites that are targeted by its advanced tracking methodologies. It offers a wide range of features beyond simple ad placements, including the ability to customize ads with customizable formats, embed videos, and manage personalization methods. With a minimum traffic requirement of 500,000 page views per month, Taboola’s services are typically only available to enterprises. The company accepts payments through PayPal through a minimum payout of $50.
PopCash
PopCash is an advertising network with a specialty in popunder ads. This type of ad is more accessible, has fewer registration requirements, and is approved quickly. After signing up, you’ll join a network with over 50,000 publishers and millions of monthly viewers. Again, popunder ads aren’t everyone’s cup of tea. But if you are okay with this type of advertisement, it’s easy to get started with them. Your revenue share is also excellent at 80%. Plus, you’ll get analytics to guide how you target your ads. The minimum payout is $10 through PayPal, Paxum, Skrill, and wire transfer. As a bonus, you can receive payments daily.
Conclusion
It’s important to test at least a few different ad networks over a period of time, in order to determine which ones generate the most passive income for you without disrupting the user experience.
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