Artificial Intelligence (AI) is transforming the way businesses operate, and marketing is no exception. AI is enabling marketers to make smarter decisions and improve their campaigns’ efficiency and effectiveness. Here are five ways AI is improving marketing:
Personalization: AI algorithms can analyze customer data and provide insights into their preferences, behaviors, and buying patterns. This information allows marketers to create personalized marketing campaigns that resonate with each customer. AI can also personalize content, such as emails and social media posts, to increase engagement and conversions.
Predictive analytics: AI can analyze vast amounts of data to predict customer behavior, such as which products they are likely to purchase and when. Predictive analytics can also help marketers identify trends and patterns in customer behavior, which can inform future campaigns and improve ROI.
Chatbots: AI-powered chatbots can provide instant support to customers and answer their queries in real-time. Chatbots can also offer personalized recommendations based on customer data, helping to increase sales and customer satisfaction.
Ad targeting: AI algorithms can analyze customer data to identify the most relevant audience for each ad campaign. This approach ensures that ads are shown to the right people at the right time, increasing the likelihood of conversions.
Content optimization: AI can analyze the performance of content across different channels, such as social media, email, and websites. This analysis can help marketers optimize their content for maximum engagement and conversions.
Overall, AI is revolutionizing the marketing industry, allowing marketers to make data-driven decisions and create personalized experiences for their customers. As AI technology continues to evolve, we can expect to see even more innovative solutions in the future.
Marketing is an essential aspect of any startup, and as such, it is crucial to have the right tools at your disposal to ensure that your marketing efforts are as productive and efficient as possible. In this article, we will explore some of the most productive tools for startups in marketing.
Google Analytics is an essential tool for any startup in marketing. It allows you to track the traffic to your website, analyze user behavior, and measure the effectiveness of your marketing campaigns. With Google Analytics, you can gain insights into your audience’s demographics, behavior, and interests, enabling you to make data-driven decisions about your marketing strategy.
Hootsuite is a social media management tool that allows you to manage and schedule posts across multiple social media platforms. With Hootsuite, you can create and publish content on Facebook, Twitter, Instagram, and other platforms, all from a single dashboard. This tool also enables you to monitor social media mentions, track engagement, and measure the effectiveness of your social media marketing efforts.
Mailchimp is an email marketing tool that allows you to create and send email campaigns to your subscribers. With Mailchimp, you can design custom email templates, segment your email list, and automate your email campaigns. This tool also provides analytics on your email campaigns, allowing you to track open rates, click-through rates, and other metrics to optimize your email marketing strategy.
Canva is a graphic design tool that allows you to create professional-quality graphics and designs for your marketing campaigns. With Canva, you can design social media graphics, infographics, posters, flyers, and other marketing materials, even if you have no design experience. This tool also provides access to a vast library of templates, images, and design elements, making it easy to create visually stunning marketing materials.
SEMrush is a digital marketing tool that allows you to conduct keyword research, track your competitors, and optimize your website for search engines. With SEMrush, you can analyze your website’s search engine rankings, identify opportunities for optimization, and track your progress over time. This tool also provides insights into your competitors’ SEO strategy, allowing you to stay ahead of the competition.
Trello is a project management tool that can help you stay organized and productive in your marketing efforts. With Trello, you can create boards and cards for your marketing projects, set deadlines, assign tasks to team members, and track progress in real-time. This tool also integrates with other productivity tools, such as Google Drive and Slack, to streamline your workflow.
In conclusion, these tools can be incredibly useful for startups looking to improve their marketing efforts. By using them, you can gain valuable insights into your audience, create professional-quality marketing materials, and stay organized and productive in your marketing projects. Whether you are a solo entrepreneur or a growing startup, these tools can help you succeed in your marketing efforts.
If you are starting up as a marketer, here are a few Affiliate programs that are best to highlight to your audience. These are high-value and converting programs.
Semrush is a leading SEO tool that can help businesses and marketers with keyword research, search engine optimization, and rank tracking. The affiliate program is an excellent choice for publishers, agencies, paid search specialists, and course creators to make money online. Sign-up happens through the affiliate network Impact Radius.
You’ll earn commissions for each step of Semrush’s entire funnel: $200 for every Semrush subscription sale, $10 for every new trial, and $0.01 for every new signup – plus commission rates vary depending on referral type.
Payment Cycle: Semrush’s affiliate program is hosted on the Impact network, so you’ll withdraw your affiliate commission according to its payment processing. You can schedule a specific payout day each month or get paid when reaching a set threshold.
Payment method: Electronic funds transfer or PayPal.
Cookie duration: 30 days.
ClickFunnels is a landing page builder that helps businesses market and sell their products. It’s a one-stop shop service that helps affiliate partners grow. ClickFunnels splits its affiliates into three tiers:
Tier 1: All ClickFunnels affiliates start here. There is no application necessary. You can earn commissions on books, challenges, and summits, with commissions ranging from $1 per sale to 40% on upsells. Tier 2: Affiliates must sell $1,000 in any 30-day rolling period to apply for Tier 2. You’ll unlock different products to sell, and earn between 30% and 40% commission rates. Tier 3: Approved affiliates can earn 40% commission after selling 40 ClickFunnels accounts on a monthly basis. In order to move into higher affiliate tiers, you must provide either a certain number of referrals or a minimum sale amount per month. Then, you’re eligible to apply. As you move into other affiliate tiers, you’ll receive better commission rates.
Commissions: Affiliate commissions are split into tiers, and commission rates vary depending on the tier an affiliate is in and the products that are sold. You can earn up to 100% commission on select products.
Payment Cycle: Paid bills are sent out on the first and fifteenth of every month through Tipalti.
After you’ve registered for an account with Tipalti, you can receive payments through: ACH Direct deposit PayPal Check International ACH (e-check) Wire transfers.
Constant Contact is a popular email marketing tool that helps generate leads and internet traffic. It has two subscription plans, a basic plan for $20/month, and an Email Plus plan that costs $45/month. For businesses that are always looking for new ways to market their brand, Constant Contact could be the extra push they need. Constant Contact’s affiliate program is straightforward and has the potential to earn you a lot of money. It offers a simple one-time flat commission of $105 per subscription sale. It also gives you a $5 commission for every person who signs up for a free trial of its email service, even if that person doesn’t end up buying.
Commission rate: Flat rate of $105 per sale and $5 per lead (free trials, no purchase necessary to receive commissions on leads).
Payment Cycle: Paid on a monthly basis, but may take up to 90 days for you to receive your payout.
Payment method: Constant Contact pays usingImpact Radius or CJ Affiliate networks, via use PayPal, check, wire transfer, direct deposit, and ACH transfer.
Cookie duration: 120 days.
ConvertKit’s affiliate program is perfect for creators marketing their content to other creators. The email marketing tools make it easy to plan, send, and manage email campaigns. Plus, ConvertKit is easy to use, so anyone from new bloggers to experienced influencers can succeed with it. You’ll earn a 30% commission for every person that signs up through your affiliate link. How much you earn also depends on the subscriber’s monthly plan. For example, if someone has a large email list and buys an upgraded plan, you’ll earn more commission each month. The example below illustrates how much you’ll earn monthly for referring 10 accounts with up to 1,000 subscribers each.
Commissions: 30% monthly recurring commission.
Payment Cycle: ConvertKit approves all commissions on the first of every month and pays the following day. Expect up to a 60-day delay in receiving payment to account for customer refunds.
Payment method: All payments are processed through PayPal.
Cookie duration: 60 Days
Leadpages is a popular website builder that helps small businesses build landing and sales pages. Unlike other builders, Leadpages offers an affiliate program that provides 50% recurring commissions for every sale you generate (including plan renewals, updates, and one-time purchases). This program is available to anyone, regardless of whether or not you use Leadpages.
Leadpages also provides its affiliates with promotional assets, tutorials, and training materials so they can generate more leads and earn higher commissions.
Commissions: Varies between 10% and 50%.
Payment cycle: Commission tiers are calculated on a 30-day rolling basis. Your earnings are based on the new customer revenue generated over the previous 30 days.
Payment method: Rewards are paid out on the 13th of each month through PayPal or Stripe.
Cookie duration: 90 Days
These are a few that will help you to add up your side hustle and save some extra cash.
Selecting the best web hosting provider for your website is important, and we’ve done the research for you. We analyzed multiple providers to help you find the perfect one for your Indian business. You can trust our unbiased findings to make decisions based on what’s best for your site.
In the last few years, Hostinger has proven to be the fast-growing and most reliable hosting service out there. They started with free hosting and quite gained a good reputation and now they are leading hosting providers worldwide. Their pricing is still most reasonable for the features they provide. They also bundle free domains with their hosting services.
Below are their features for their minimum price package:
$2.99/month. ($6.99/month upon renewal) (NOTE* This is a 4-year package price)
Bluehost is more like a one-place al solution kind of platform. They not only provide domain, and hosting, they also provide complete store builder for additional charges. They are more into selling advance services than just providing hosting. So if you think you need assistance with such kind of services without much technical knowledge, Bluehost is the place to be.
For their basic 1 yr plan they offer:
$2.99/month ($9.99/month upon renewal)
1 domain – 1 yr free Free SSL only first yr Free CDN Enabled Support only one website SSD Storage 10GB 24*7 Customer support
HostGator is an amazing choice for web hosting service with a varied selection, including feature-rich WordPress, VPS, dedicated, and cloud server packages. It also includes useful tools, such as the terrific Gator website builder. HostGator lets you select a Windows-based server, something not offered by every web hosting service.
Pricing Shared hosting starts at $2.75 a month. VPS hosting starts at $24 a month. Dedicated hosting starts at $90 a month. WordPress hosting starts at $6 a month. Reseller hosting starts at $20 a month.
Customers who care about the environment can rest easy knowing that GreenGeeks is committed to offsetting its energy use. Some plans even offer limitless storage and bandwidth. However, the prices are a little high when compared with other services. GreenGeeks offers shared, VPS, dedicated, WordPress and reseller hosting plans. The options let you scale up as your site grows. Some plans are managed (at a higher cost), but all include a website builder so you don’t have to build your site from scratch.
Pricing Shared hosting starts at $3 a month. VPS hosting starts at $40 a month. Dedicated server hosting starts at $169 a month. WordPress hosting starts at $3 a month. Reseller hosting starts at $20 a month.
Ionos has the lowest starting price point of any other service on this list, but after a plan’s initial period, its price quickly increases. Ionos also offers customer support numbers for 14 different countries, making it a good choice for international customers. Ionos hosts websites with shared, VPS, dedicated and managed WordPress hosting plans. Additionally, Ionos distinguishes between hosting plans meant for smaller and larger businesses to help customers better understand the best option for them.
Pricing: Shared hosting starts at $1 a month. VPS hosting starts at $2 a month. Dedicated server hosting starts at $45 a month. WordPress hosting starts at $1 a month.
A2 Hosting offers a wide range of customer service plans, each with a number of features included for free. The downside to the lowest-priced plans is that they come with a three-year contract. A2 also offers shared, VPS, dedicated, WordPress, reseller, and cloud hosting. These services can be found in different tiers, including Starter, Drive, Turbo Boost and Turbo Max. This allows customers to choose the plan that best fits their needs and increase their size as needed.
Pricing Shared hosting starts at $3 a month. Unmanaged VPS hosting starts at $5 a month. Managed VPS hosting starts at $40 a month. Unmanaged dedicated server hosting starts at $106 a month. Managed dedicated server hosting starts at $156 a month. WordPress hosting starts at $12 a month. Reseller hosting starts at $19 a month.
HostingRaja, an Indian-based web hosting provider, offers a variety of affordable hosting and domain registration plans and services. This platform provides services such as VPS hosting, web hosting, Windows hosting, WordPress hosting, reseller hosting, and also provides e-commerce hosting solutions. Customers can customize their plans to fit their needs, and receive one free Indian domain name with any plan. HostingRaja also has data centers in India which provide better reach in India and Asia.
Pricing: High availability server plans: starts from $122 Premium Hosting: Starts from $2.78 Domain Plan- Starts from $7.15 WordPress Hosting: Starts from $1.20 VPS Hosting: Starts from $6.66 Dedicated Server: Starts from $40 Cloud Server: Starts from $12.99 Java Hosting: Starts from $3.63
InMotion Hosting offers a long money-back guarantee period, so even if you’re not completely satisfied with its services you can get some cash back after a month or two. However, InMotion Hosting only offers US-based servers, so it’s not the best choice for anyone with an international audience. InMotion Hosting also offers shared, VPS, dedicated, WordPress and reseller hosting with different tiered options for each type of hosting. InMotion Hosting also offers hourly managed hosting services which can be purchased for one, two or three hours for $40 to $100 per month or outside of a plan at $75 per hour.
Pricing Shared hosting starts at $2.29 a month. VPS hosting starts at $20 a month. Dedicated hosting under the “Bare Metal” tab starts at $70 a month. WordPress hosting starts at $3.49 a month. Reseller hosting starts at $17 a month. Managed hosting services start at $40 a month.
These have some of the good hosting providers from upcoming Indian Startups. These are affordable and reliable services that an entrepreneur can use to set up a website.
India has the second-largest agricultural land in the world. About 60% of rural Indian households rely on agriculture to make a living. The Indian government is determined to double agriculturist income by 2022, which is why we’ve assembled a list of top Indian agriculture startups that are doing well right now.
A number of issues face Indian farmers, such as outdated equipment and insufficient infrastructure. There are also close to a million smallholders who can’t sell their crops at all because they don’t have the capital or the distribution channels required.
Along with technological improvements and increased startup culture, many new companies have emerged to solve these problems and help farmers get more out of their land. The agricultural startups in India are helping farmers get the information, tools, and efficiencies they need to succeed.
Let’s look at some of the agritech startups in India.
Founded In – 2015 Headquarters – Bangalore Total Funding Received – $367.1 million Ninjacart is one of the leading Bangalore-based agriculture supply chain companies in India. Founded by Thirukumaran Nagarajan in 2015, it currently helps more than 2,000 farmers sell over 80 vegetables and fruits every day to more than 800 retailers and restaurants in Bengaluru. They also boast a waste reduction rate of 4%. As of 2021, Ninjacart has raised a total funding of around $194.2 Million. Among its recent investors are Flipkart and Walmart, who invested $30 Million in the startup last year. With the current equipment and resources it has at its disposal, Ninjacart is capable of moving 1400 tons of perishable items from farms to businesses every day – in less than 12 hours.
Founded In – 2015 Headquarters – Bangalore Total Funding Received – $404 million Waycool is an Indian agricultural startup that works to improve the disorganized perishable supply chain. With a network of 35,000 farmers and retail stores in Chennai, SunnyBee, and private label products through partnerships with sister companies, Waycool is a large player in the food industry.
Founded In – 2019 Headquarters – Gurugram Total Funding Received – $33.9 million Bijak is an agricultural commodities exchange that helps connect buyers and sellers. It also acts as a bookkeeping app, helping you keep all transactions and related documents on your phone. Bijak provides quick loan disbursements and immediate payments to suppliers, with real-time, hassle-free payments. It is active in 27 cities and union territories and covers more than 100 agricultural commodities on its platform.
Founder – Krishna Kumar Founded In – 2010 Headquarters – Bengaluru Total Funding Received – $32.6 million Cropin provides Agritech solutions that help farmers better manage their farms through the use of intelligent technology. They work with different players in the agricultural supply chain to keep farmers’ produce data up-to-date and relevant, as well as provide a farm management software for use on smartphones. This helps farmers make more informed decisions about their crops and production, as well as improving finances, operational efficiency, and agronomy metrics.
Founded In – 2012 Headquarters – Patna Total Funding Received – $27.5 million Ergos is one of the best agritech companies in India that specializes in storing food grains. Indian farmers who lack storage space often experience grain loss in quantity and poor quality, which then results in them being forced to sell their produce at a lower price. Ergos helps these farmers store their grains with its Grain Bank and provides loans, supply chain management, and networking with banking institutions to help them manage their finances. Farmers are able to withdraw any amount of their stored grains whenever they please.
Founded In – 2017 Headquarters – Pune Total Funding Received – $21 million With BharatAgri, farmers are provided with personalized guidance and expertise on the crops they want to plant. This includes advice on pesticides and other agricultural methods, as well as critical weather and soil analysis. Additionally, the service provides support in real-time through offline and online technology, including In-App chat support, Interactive voice response (IVR), and WhatsApp. Co-founders Sai Gole and Siddharth Dialani quit their high-paying jobs in order to dedicate themselves entirely to this cause and have seen great success so far.
Founded In – 2016 Headquarters – Gurgaon Total Funding Received – $16.5 million Intello Labs uses computer vision and AI to provide quality assurance for food commodities. By helping businesses like growers, traders, retailers, food service companies, and exporters, Intello Labs can improve customer satisfaction and cut down on losses. Intello Labs is growing in India while also pursuing global markets. Some of Intello Labs’ major clients include Reliance Fresh, Dole, Ocean Spray, and many of the leading e-commerce companies in China and Southeast Asia.
Founded In – 2018 Headquarters – Bangalore Total Funding Received – $9.9 million FASAL is a Bengaluru-based agritech platform founded by Ananda Verma and Shailendra Tiwari in 2018 which is developed by Wolkus Technology Solutions and is an AI-powered platform for the agricultural ecosystem.
It records a variety of growing conditions on the farm and then uses artificial intelligence and data science to make on-farm predictions, before delivering the insights anywhere on any device including Android, iOS, tablets, and the web.
Bombay Hemp Company
Founded In – 2013 Headquarters – Mumbai Total Funding Received – $5.9 million BOHECO – Bombay Hemp Company – is a social enterprise founded in 2013 that researches and promotes the use of industrial hemp in India. Their operations range from cultivating, harvesting, processing, and manufacturing hemp products. Through public-private partnerships, contractual farming and processing, Boheco seeks to create a robust industrial hemp ecosystem in India. In doing so, they aim to provide sustainable living solutions for both the people of India and future generations. BOHECO is an agro-based startup that strives to provide innovative solutions using industrial hemp as its lens.
Founded In – 2014 Headquarters – Bangalore Total Funding Received – $5.5 million IIT Madras’ Vivek founded Aibono, which provides farm-related technology, advice, and gadgets to agriculture-focused farmers. Aibono began in the niche of providing Farm Management-as-a-Service, whereby a farmer outsources his measurement, production management and decision-making processes to a Service.
India is becoming the largest market in the world. And with these new startups coming up they are looking at a good investment and solutions for the Indian Agricultural industry.
Don’t worry about failure; you only have to be right once. – Drew Houston, Dropbox Co-founder
Tech startups have been on the ride, but there are a lot of startups that are inspiring entrepreneurs to go ahead with their interests and dreams. Below are some of the non-tech startups which are inspiring others.
Coffee Meets Bagels
Founded: 2011 Headquarters: San Francisco Bay Area, West Coast, Western US Funding: $23.2M Coffee Meets Bagel (CMB) is a highly curated dating service where women call the final shot on who gets to talk to them among guys who expressed interest. We believe that the best dating experience is offered through a differentiated service for men and women. Globally, we have generated more than one million dates and thousands of lasting relationships.
We started Coffee Meets Bagel in 2012 because we wanted to inspire singles to feel good about dating again. Over the last 4 years, we came to realize that men and women have very different styles of dating and that the best dating experience for everyone is offered through a differentiated service for men and women. Hence a new way of servicing #LadiesChoice was born.
Singles, especially single women, are becoming exhausted with the direction mobile dating is headed today. Dating has become an endless swipe of photos — a place for ghosting and being ghosted. To us, that isn’t really dating, that’s a huge waste of time. With #LadiesChoice, we are giving women more control of their dating experience. We are enabling them to re-focus their time and energy on men who are serious about taking the next step. We are hoping to inspire all singles around the world to feel good about dating again. Welcome to Coffee Meets Bagel!
Founded: 2010 Headquarters: Oakland, California, United States Funding: $750.3M Pandora is a premium jewelry brand and the market leader in the charm bracelet category. The company was established in the 1980s in Denmark and since then has expanded globally. Pandora has over 2,600 concept stores globally (1,400 owned and operated, and the remainder run by its franchise partners) as well as multi-brand locations and stores-in-stores. Pandora-owned retail accounts for 43% of sales, own online channels for 26% and wholesale for the remainder. Charms and bracelets account for almost three-fourths of its sales. The firm produces mostly internally in two jewelry-crafting facilities in Thailand.
Founded: 2007 Headquarters: Washington, District of Columbia, United States Funding: $478.6 Sweetgreen is an American fast-casual restaurant chain that serves simple, seasonal, healthy salads, and grain bowls made in-house from scratch, using whole produce delivered that morning. Founded in 2007, the company is based in Washington, District of Columbia.
Blue Bottle Coffee
Founded: 2002 Headquarters: Oakland, California, United States Funding: $117.8M Blue Bottle Coffee is a coffee roaster and retailer platform that delivers coffee subscriptions to doorsteps nationwide. Blue Bottle Coffee is a passionate team of hundreds around the world, united by the simple purpose of getting great coffee to everyone who asks for it whether that be in our cafes or at home.
Founded:2004 Headquarters: New York, New York, United States Funding: $225M Shake Shack is a modern-day “roadside” burger stand known for its all-natural burgers, flat-top dogs, frozen custard, beer, wine, and more. With its fresh and simple, high-quality food at a great value, Shake Shack is a fun and lively community-gathering place with widespread appeal. From its ingredients and employment practices to its environmental
responsibility, design, and community investment, Shake Shack’s mission is to continually Stand for Something Good.
Get big quietly, so you don’t tip off potential competitors. – Chris Dixon, Investor
Digital transformation has a profound impact on business practices around the world. Following the COVID-19 pandemic, entrepreneurs have become more flexible and creative in developing strategies to operate in an environment where less face-to-face interaction is required. This has led to the creation of a new generation of startups, some of which are some of the most interesting and unique ideas in different industries.
Founded in: 2016 Headquarters: London, England, United Kingdom Funding: Undisclosed OnlyFansis an online platform and application created in 2016 to allow users to pay for content (photos, videos and live streams) with a monthly subscription. This content is often used by YouTubers, fitness trainers, models, content creators, and the general public to monetize their work. It is popular with content creators.
Founded in: 2018 Headquarters: 2018 Funding: $7.9M
Founded in: 2016 Headquarters: Melbourne, Victoria, Australia Funding: $165.7M Linktree offers a great way to post all the links you want to share with your audience. It is a link and bio solution that can be used on social platforms such as Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, LinkedIn, etc. You should use Linktree to make finding your job, brand or business easy. Linktree creates user-friendly landing pages that support multiple links. You then add that link to that landing page in your Instagram bio to drive traffic to your site. Linktree’s plans are divided into two categories – the free level and the paid “pro” level.
Founded in: 2004 Headquarters: San Francisco, California, United States Funding: $145.4M Fandom‘s mission is to enhance and improve the fan experience by creating the best sports and entertainment environment, content, services and experiences. This site has more than half a million community with more than 250,000 fans of all kinds of sports. The vast amount of information on this site attracts gamers from all over the world, with 315 million monthly visitors engaging in discussions about gaming-related topics. In addition to games, we also offer a wide range of additional content covering everything from fantasy to pop culture. With an active and active user base, there has never been a better time to be a part of Fandom.
Founded in: 2013 Headquarters: Hong Kong, Hong Kong Island, Hong Kong Funding: $2.5B Lalamove is an Asia-based technology company that connects users and drivers through its mobile and web applications. The company operates in cities across Asia and Latin America, bringing together more than 7 million employees and 700,000 drivers. Lalamove works 24/7, so you can easily deliver whenever you want to send or receive them. We specialize in immediate and same-day delivery services, so you can rely on us to get your shipment where it needs to go. Easily manage all your deliveries with a mobile app or website.
Founded in: 2012 Location: Brookline, Massachusetts, United States Funding: $100.1M Preply connects language students with private tutors for private tutoring. Language learning takes place online in virtual classrooms. All you need is a computer, WiFi, and a little courage. Preply is an online platform that connects students with independent teachers through video chat. Preply started as a platform for teachers to help students prepare for the SAT. In recent years, it has started offering lessons in nearly 50 languages, as well as subjects such as hobbies and arts. It has an algorithm that uses machine learning to rate and recommend its teachers to its students based on their needs. Preply is for speaking practice, conversations with native speakers, language lessons, and more.
Founded in: 2011 Headquarters: Copenhagen, Hovedstaden, Denmark Funding: $150.5M The open scholarship program with Labsterstarted in 2020 because there is a need for it. But many teachers and students have discovered that online learning has its benefits. One of the most challenging areas of human education in the past two years has been laboratory work. The laboratory is considered one of the last areas of science that requires face-to-face teaching. Labster’s software development team has created 250 advanced virtual labs for students to test everything from DNA sequencing to cancer treatments. The famous gamified system has worked, 1,800 companies and 900,000 students worldwide use Labster in real laboratory work.
Founded in: 2013 Headquarters: Oulu, Oulu, Finland Funding: $143.3M Oura Ring is a sleep monitor that collects data about your body, activity, and sleep using an optical heart rate monitor. It’s made of titanium, so it’s strong and looks great on your index, middle or ring finger. The device has sensors to track a variety of health metrics, which can be viewed on the company’s Oura app. Unlike other fitness trackers that only display your data, Oura provides daily numbers for sleep, activity and fitness to help you see how you’re doing each day.
Founded in: 2012 Headquarters: Oklahoma City, Oklahoma, United States Funding; 10.7M Creating content for social media and email marketing is made easy with one tool: Tailwind. Pinterest and Instagram layouts, decorative templates, SmartScheduler, and more. make it easier for brands to get out of the competition. Designing the tedious parts of the content creation process, such as hashtags, color schemes, and timing, allows businesses to focus on the ideas behind the posts. More than a million small businesses — like Script, Serena & Lily, Jenny Yoo, and even Shopify — use Tailwind.
Founded in: 2012 Headquarters: San Francisco, California, United States Funding: $16.1M Gumroad is an online digital marketplace where anyone can buy and sell products or services. It was founded by former Pinterest creator Sahil Lavingia when he wanted to sell his photography brand. Not only is it easy to offer discounts, update product content, create discount codes and add partners, but it’s also easy to engage with your audience through emails, content drips, growing subscribers, and access to market data.
Expect this year to be an exciting time for startups as technological advancements and new software continue. Keep an eye out for the names on our list as they continue to do well and make a name for themselves in their industry.
“Chase the vision, not the money, the money will end up following you.” –Tony Hsieh, Zappos CEO
Every year new startups come into play and help make your life a little easier. They either tend to solve a new problem or improve an existing one. Below are 10 interesting startups that are doing well while doing what they love to do.
Founded in: 2015 Location: San Francisco, California, United States Funding: $54.1M
Printify is a complete on-demand printing service that can help business owners create their own creative e-commerce sites with the convenience of shipping. Unlike traditional clothing and print shops, Print only prints products when they are sold, they handle the fulfillment at their end, so you don’t have to. With a company like Printify, you can get everything from basic clothing to non-fashion products
Pricing: Free Version Available Premium – $29/month Enterprise – Contact Sales
Founded in: 2012 Location: New York, New York, United States Funding: $106.3M
Bubble fills this gap by creating a platform that allows people without their own legal coding skills. Bubble is a code-free visual programming platform designed to help you build code-free software and applications. It specializes in responsive web and mobile applications with powerful databases and complex operations. This is in contrast to other no-code platforms, such as Webflow, which focus on front-end design for static websites. The bubble is open, so there is no limit to creating a specific type of product – in the same way that traditional programming languages have no specific limit to what can be done. This means that you don’t have to follow strict rules when building your app.
Pricing: Free version available Personal – $25/month Professional – $125/month Production – $475/month Custom – Contact Sales
Founded in: 2014 Location: Stockholm, Stockholms Lan, Sweden Funding: $133.8M
Data plays an important role in providing information that helps customers. As data grows, so does the pool of potential knowledge. Does bigger mean better understanding? No! Data without context is meaningless – even misleading. Funnel takes all your data and puts it where you need it. With Funnel, you know what drives profits, make quick and secure decisions and improve your business. Powered by Funnel, get your data every time, business ready! But what’s really amazing is what happens between the data collected and the information translated. Funnel organizes and processes data in real time to reveal real insights. This allows customers to act quickly, bringing out the true power of marketing. Technical teams can focus on high-value activities, while analysts can focus on more important issues. And the icing on the cake, the clients are free from the hard work! Funnels are as easy as they are hard to use.
Pricing: No Free Version Essentials – $399/month Plus – $999/month Enterprise – $1999/month
Founded in: 2016 Location: San Francisco, California, United States Funding: $200M
People.ai provides an artificial intelligence-based platform to analyze salespeople. The platform allows organizations to collect data from proprietary data sources, email and social graphs and use machine learning algorithms to process performance metrics derived from that data. People.ai, formerly ClosePlan, is an AI-powered business intelligence platform that uncovers the path to a successful business. It identifies the right people on each account – and how and when to engage with them – and guides teams to create an efficient pipeline and close complex deals faster. With a trusted sales team in companies across all industries, it empowers salespeople to put the right people on the right accounts at the center of every transaction. People.ai empowers business leaders to understand business operations, improve efficiency, and use AI technology to drive revenue. It creates simple, accessible and human behavior from infinite data. It brings together analytics, human intelligence, marketing automation, and productivity tools into a single platform that can transform how organizations interact with customers. Using AI technology, People.ai transforms business functions such as email, meetings, and contacts into account and access management solutions that increase business productivity, increase revenue, and maximizes marketing ROI.
Pricing: Free version available Starter – $50/user/month
Founded in: 2016 Location: Melbourne, Victoria, Australia Funding: $165.7M
Linktree provides a great way to publish all the links you want to share with your audience. It is a link and bio solution that can be used on social platforms such as Instagram, TikTok, Twitch, Facebook, YouTube, Twitter, LinkedIn, etc. You should use Linktree to make your service, brand, or business easier to discover. Linktree creates user-friendly landing pages that support multiple links. You then add that link to that landing page in your Instagram bio to drive traffic to your site. Linktree’s plans are divided into two levels – the free level and the paid “pro” level.
Pricing: Free Version available Started – $5/month Pro – $9/month Premium – $24/month
Founded in: 2016 Location: San Diego, California, United States Funding: $500K
Manscaping, or male grooming, is a trend that has been popular since 2016. Founder and CEO Paul Tran saw this trend as an opportunity to offer products specifically for hair remova and started Manscaped. Using the word manscaping, which is a long-standing neologism, as the basis of its brand image, Manscaping has engaged in a shocking phenomenon that addresses the male chastity scandal. In addition to using pun-based humor and paid celebrity appearances, Manscaping has also built its reputation on referencing negative topics.
Pricing: Different products have different pricing Home Delivered
Founded in: 2012 Location: Brookline, Massachusetts, United States Funding: $100.1M
Preply connects language students with private tutors for private tutoring. Language learning takes place online in virtual classrooms. All you need is a computer, WiFi, and a little courage. Preply is an online platform that connects students with independent teachers through video chat. Preply started as a platform for teachers to help students prepare for the SAT. In recent years, it has started offering lessons in nearly 50 languages, as well as subjects such as hobbies and arts. It has an algorithm that uses machine learning to rate and recommend its teachers to its students based on their needs. Preply is for speaking practice, conversations with native speakers, language lessons, and more.
Pricing: Different tutors price differently per hour based on subject and experience.
Founded in: 2012 Location: Lehi, Utah, United States Funding: $14.1M
Jolt is a development company that provides cloud-based software for managing business operations. The software includes modules such as task functions, checklists for managing scheduled tasks, date entry, task scheduling, forms and analysis, information storage with task-based access, clocks with face detection, etc. Jolt software can be subscribed to via a monthly payment plan or purchased outright. Trusted by thousands of food service companies around the world, Jolt has helped more than 300,000 employees complete more than 700 million jobs.
Pricing: No Free version No Free Trial Pricing on request
Founded in: 2017 Location: Palo Alto, California, United States Funding: Bootstrap
Clockify is a cloud-based time-tracking system that can be used by consultants, freelancers, businesses of all sizes, remote workers, universities, NGOs and corporations. It has a free version with unlimited features and an easy-to-use solution. With time tracking software, it’s easy to keep track of your employees, their billable hours, and their time sheets. You can also effectively manage project progress and schedules, reports and much more. As for closing, you can use a timer to track your time or manually enter just your hours. Then you can assign these records to relevant clients and services. Reports at various times (weekly, monthly, and yearly) are also easy to create, giving you the information you need to make data-driven decisions and insightful insights.
Founded in: 2018 Location: Omaha, Nebraska, United States Funding: $21.8M
A data-driven platform designed to collaborate to create a great customer experience. Pinata’s platform enables direct access to data on local, regional and national marketing activities, allowing the company to match local employers with skills to represent the brand. Pinata focuses on NFT media. It helps creators monetize their creativity.
Pricing: Free version available Picnic – $20/month Fiesta – $100/month Carnival – $1000/month
Capital isn’t this pile of money sitting somewhere, it’s an accounting construct. – Bethany McLean
One of the most common mistakes business owners make when starting a business is not investing in the right technology to help them run their business efficiently. This includes options such as accounting software that will help track finances and facilitate communication between customers and suppliers. Although expensive, hiring an experienced professional or doing it yourself can come at a high cost in terms of human error. This can lead to lost revenue for the business over time.
The best startup accounting software depends on the user’s industry, business level, and personal preference. We’ll cover that in this guide as it pertains to startups. Budget-conscious startups will appreciate affordable software that can grow as the business grows. On the other hand, a large company may require more work and scale than a startup. Either way, our guide will give you the information you need to make an informed decision on the right accounting software for your startup.
QuickBooks Online is an enduring and favorite accounting software no matter the industry. Because QuickBooks offers a lot of built-in and scalable functionality, it’s a great package for startups of any size, but especially those who expect to grow and need a long-term solution. . QuickBooks Online is ideal for small business owners who need advanced business accounting software. If you have been using QuickBooks in the past, for example, the desktop version of QuickBooks, you may want to upgrade to the online version. The online version allows you to access it from anywhere, and you can easily access the Android and iOS apps.
Highlights: Real-time view of your cash flow
Anywhere access Invoice & taxes Expenses and Employee Payrolls
Pricing: Starter – $30/month Pro – $200/month
FreshBooks is a small business consulting software company that offers a variety of invoicing software and tools. Their accounting software records every business transaction, online and offline. FreshBooks’ double-entry bookkeeping system helps startup owners manage their financial processes by eliminating time-consuming processes. One such method is simple invoicing and using FreshBooks invoicing. This feature allows entrepreneurs and freelancers to create professional invoices that reflect their brands.
AppStore Booking Estimates Invoice Payrolls Proposals Time Tracking
Pricing: Lite – $4.50/month Plus – $9/month Premium – $16.50/month Select – Contact Sales
For companies with complex accounting needs,Xero is a good choice. It handles cash and expenses, inventory management, accounts receivable and payable, bank and credit card tracking, and other services that small business owners need. Moreover, it has a very user-friendly interface; little training is required to use it. In addition, the software vendor provides service learning tools that make learning easier for those who need it. And its large community is active in providing useful tips and advice.
Pricing: Early – $13/month Growing – $37/month Established – $70/month
Zoho Books is a popular bookkeeping system from software giant Zoho. It is part of the Zoho suite, but can be used as a standalone product. It’s perfect for businesses that need integrated ERP services on a budget, and like most products on this list, it offers full general ledger, accounts payable, and accounts receivable services. Its dashboard view means that relevant data is displayed immediately after transactions are made or downloaded using bank and credit card transactions.
Pricing: Free version available Standard – $15/month Professional – $40/month Premium – $60/month Elite – $120/month Ultimatum – $240/month
Sage Business Cloud Accounting
Formerly known as Sage One, Sage Business Cloud Accounting helps startups and small businesses support their bookkeeping and accounting operations with ease, efficiency and accessibility. With this cloud-based platform, invoicing becomes a breeze as it is easy to set up and even easier to use. In addition, with strong automation capabilities, Sage Business Cloud Accounting reduces the time spent on administrative tasks related to tracking and processing payments and expenses. You can also create a variety of tasks that include publishing expenses and payments to your bank account automatically. In this way, you will be able to monitor not only your business expenses but also the level of payment of your customers. Additionally, the AutoEntry feature helps capture data from receipts, bank statements, and more. Air.
The Wave account is the perfect choice for businesses with a high level of needs. It is good for small service providers, such as professional cleaners, window cleaners, etc. Out of the box, Wave offers several features that can handle invoicing, vendor registration and payment tracking. Also, it provides many templates to help beginners organize their data properly. The outstanding feature of the Wave is its easy-to-use dual input system. This makes it easier to keep money in debt. Additionally, Wave comes with automatic reminders to send payments or invoices to customers. In addition to this great feature, Wave users have the ability to access and manage their bank and credit card accounts seamlessly. In addition, the monthly adjustment is compatible with the Wave.
Highlights: Invoice Banking Payroll Accounting
Pricing: Free version available With payrolls – $40/month With Advisors – $149/month
GoDaddy Online Book Keeping
Formerly known as Outright, GoDaddy’s online accounting provides many of the tools marketers need to pursue profits in their startup businesses without the need for an accounting background. It’s not a two-door entry platform, but its strategic features are perfect for a variety of online sellers, including sellers from Amazon, eBay, Etsy, and Shopify. Profit and loss accounting is very easy with GoDaddy’s online accounting software. With each login (based on a browser or through a mobile application), GoDaddy Online Bookkeeping provides the user with information now classified in a way that will suit everyone: “My money” and “My money with”, for example. Selecting the Expenses tab provides an overview of all business, non-business, or unauthorized expenses from the main screen. Additionally, GoDaddy Online Bookkeeping automatically generates Schedule C workbooks and quarterly tax returns, which is a huge advantage for a sole proprietor startup.
Highlights: Mobile App Book KeepingAccounting Easy UI Online Store and product sales focus Payroll
Pricing: Starts – $4.99/month
If you are not comfortable managing your own financial affairs, we recommend 1-800Accountant. They can take care of all your bookkeeping and accounting needs so you can relax and live your life. 1-800Accountant is a reputable company with excellent customer service and many positive reviews from people who have used their services. Plus, they’re cheaper than hiring a traditional accountant. If you’re looking for an affordable solution for small business owners, 1-800Accountant is a great option.
Highlights: Tax Advisory Audit defenses Quarterly Estimate Income taxes Book Keeping Payrolls
Pricing: Free Version Available Business – $125/month Corporate – $224/month Enterprise – $475/month
LessAccounting is accounting software that automates accounting tasks to help you save time and money. It consolidates your business into a central repository, making it easy to track and manage information. This program provides a monthly breakdown that helps you stay on track with the correct accounting system. In addition, it helps to speed up the planning process by using customized templates. LessAccounting is best used as a cloud-based service for small and medium-sized enterprises (SMEs) in industries such as graphic design, finance, IT, software development, public relations, marketing, and advertising.
Highlights: Book Keeping Proposals Invoices Accounting/Taxes
Pricing: Free Version available Lite – $24/month Team – $36/month
Melio is a useful tool for small businesses that want to manage their bills and documents efficiently. By allowing businesses to focus on their customers rather than a back office, Melio saves time and money and optimizes revenue. Customers can pay their bills by free bank transfer or complete the payment with their credit card. Sellers receive cash or bank deposits instead. In addition, Melio allows customers to process each bill individually, select multiple bills, and pay them all at once. All this saved time can make a big impact on the business floor.
Highlights: Add unlimited users for free
Integrations International Payments Easy Bill capture Team management Workflow
Pricing: Free Version available Feature Pricing – Starting from – $1.50/month to $20/month per feature
Good easy-to-use Accounting software can help small businesses with a multitude of operations, including managing their expenses and tackling tax season. But every business is different. Hence choose wisely.
“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan
Marketing is one of the most important aspects of any business. It can help with customer acquisition, lead generation, and customer retention. Marketing tools are a great way to make marketing easier and more effective.
Marketing tools help startups by enabling them to focus on growth rather than marketing efforts. They also provide startups with data insights that they would not have otherwise had access to. This data can be used for future marketing campaigns and product development.
Whether bootstrapped or not, these tools will help you get the word out there.
Mailchimp is a complete marketing automation platform that allows you to create, send, track, and analyze email and social media. This software provides complete insight into your campaign, allowing you to see customer responses and conversion rates and segment them based on interest, geography, stage of the buyer’s journey, and more. You can choose from a library of existing templates or create your own. Mailchimp automates email campaigns, customer surveys, and personalized subscription notifications. The software is web-based and has a mobile app for Android and iOS devices.
Highlights: Automated Email Marketing Uses AI & Analytics to optimize performance Segmented targeting Multiple Integrations
Pricing: Free version available Essential – $13/month Standard – $20/month Premium – $350/month
2. Hubspot Marketing
HubSpot Marketing Hub is the perfect solution for online marketing enthusiasts. It offers great features to help you track and measure your success, from blogging to email marketing and social media management. You can also easily create landing pages that attract visitors and convert them into customers. The software also helps you keep tabs on ad spending, export data for analysis, and get personalized support via chat, email, or phone. With so many useful features at your fingertips, HubSpot Marketing Hub is worth a try.
Highlights: Ad Tracking & Management SEO Marketing Automation Account-Based Marketing Custom Objects Salesforce Integration
Pricing: Free version available Starter – $45/month Professional – $800/month Enterprise – $3,600/month
Semrush is online visibility management software that helps you do keyword research, improve your website’s SEO, and track the performance of your content marketing efforts. In addition to chat, email and phone support, Semrush offers a web interface that allows you to manage your entire website. With post tracking, insight into the performance of your external posts, and a calendar that your team can edit, Semrush can help you ensure the best possible social media strategy.
Highlights: Dedicated marketing suite SEO Content marketing Market Research Advertising Social Media Marekting
Pricing: No Free version Pro – $119.95/month Guru – $229.95/month Business – $449.95/month
4. Constant Contact
Constant Contact is an email marketing solution designed for small businesses. It lets you design, ship, and communicate with your customers easily using a drag-and-drop interface. You can create a custom template from scratch or use one of the pre-made templates in the library. The software allows you to download contact lists from other sources and categorize them based on the conditions you set. You can track who opened, clicked, and shared your email on the analytics dashboard. Based on the data collected, you can adjust your marketing campaigns to better reach your customers. Constant Contact offers chat support, phone support and email support through web browsers and mobile apps.
Highlights: Drag-and-dro features Automated emails Real-Time tracking Mobile App Automated sales Lead Scoring CRM
Pricing No free version Core – $9.99/month Plus – $45/month All-in-one with Automation+ – $499/month
Sendinblue is a marketing solution that helps you build and improve your relationship with your customers through email, business, and SMS marketing. The software allows you to design targeted email campaigns that you can schedule and send to your target audience at the right time. Sendinblue offers SMS marketing to communicate with customers for instant messages and instant offers. An integrated CRM platform also helps you store all your customer data in one place, and you can automate the process of segmenting your audience and sending personalized confirmation and welcome messages. You can also manage ads on social media platforms using Sendinblue and measure their performance using the integrated analytics dashboard. Sendinblue offers chat, email, and phone support. The software is web-based, has mobile apps for Android and iOS devices, and has a built-in chatbot for customer service.
Pricing: Free Version Starter – $25/month Business – $65/month Enterprise – $1000/month
ActiveCampaign is a customer experience automation platform that helps you connect with your audience in a personalized way. It automates email marketing, marketing automation and CRM (customer relationship management) so you can segment and organize your social media, email, and live chat messages. You can analyze the type of ads that are performing well and build an audience based on the activity you follow, such as watching a video or clicking a button. ActiveCampaign offers chat, email and phone support. The software is web-based and has a mobile app for Android and iOS devices.
Highlights: Personalized email marketing Automated marketing Sales CRM Msging and LIVE chat Sales engagement automation Transactional email
Pricing: No free version Lite – $39/month Plus – $70/month Professional – $187/month Enterprise – Contact sales
BuzzSumo is a powerful online tool that lets everyone know what content is trending on different topics and on any website. As a content provider, understanding what people are saying can help you better address their needs and concerns. BuzzSumo makes it easy to enter some search criteria, analyze content, and see the strategies that work for you in your field. This tool can be useful for sellers who want to stay on top of the trend and reach more customers.
Highlights: Content Discovery Content Research Helps finding influencer Tracking and monitoring Chrome Extention Supports API Integration
Pricing: Free version available Pro – $99/month Plus – $179/month Large – $299/month
ClickFunnels is a marketing automation platform that can help guide your website visitors through the customer journey. With ClickFunnels, you can create web pages that include CTA buttons and embedded forms to generate leads. Once the leads are generated, you can send them targeted emails to convert them into paying customers. ClickFunnels also offers chat, phone, and email support. Resources from the web.
Highlights: Funnel Templates Drag & Drop Editor High-Converting Checkout Member Areas & Courses Analytics & Insights A/B Split Testing
Pricing: No Free Version Basic – $147/month Pro – $197/month Funnel hacker – $297/month
CleverTap is a mobile marketing platform that makes it easy for businesses to create diverse customer engagements. This includes features like feeds, pivots, A/B testing, user sections, spaces, and more. Personalized marketing campaigns can be tailored based on user preferences and behaviors, as well as engagement levels and triggered messages. At the same time, CleverTap gathers valuable customer information to help make marketing decisions. This helps companies to serve their target market effectively and increase their profits.
Pricing: Basic – Only for 30 Days free trial Growth – $200/month Advance – Contact sales Enterprise – Contact sales
Moonsend is a cloud-based marketing tool designed to help businesses manage subscriber lists, customer segments, product recommendations, landing pages, and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management, and spam analysis. Email marketing solutions also help organizations create and manage campaigns, segment audiences based on website or email behavior, and build marketing strategies based on analytics collected by tracking clicks, opens, social shares, and subscribers. Name. Users can create automated workflows using drag-and-drop and customized templates. In addition, Moonsend gives marketers the ability to configure events, filters, and actions that will occur as triggers to perform various tasks.
Highlights: Email marketing Automated marketing Landing Pages Subscription Forms Segmentation CRM Tools Tracking and reporting
Pricing: 30 days free trial Pro – $9/month Enterprise – Contact sales
Marketing automation can help you increase your startup’s efficiency and engagement with potential customers. However, you’ll need to make sure the tool you choose is tailored to your specific business needs. Before you start choosing your product, make sure it fulfills the following points:
Saves Time Saves Money Helps you scale up Integration support Customizable Complies with spam rules Control over automation
Well, there you go, some of the best marketing tools for your startup.