ExoClick is an online advertising network that specializes in providing cost-effective and targeted digital advertising solutions to publishers and advertisers. It is one of the largest ad networks in the world, serving more than 6 billion ad impressions per day across more than 190 countries. In this article, we will discuss ExoClick’s history, services, features, and benefits.
History of ExoClick
ExoClick was founded in 2006 by Benjamin Fonzé, who still serves as the CEO of the company. The company started as a small advertising network but quickly grew into a major player in the online advertising industry. ExoClick has its headquarters in Barcelona, Spain, but also has offices in Dublin, San Francisco, and other locations around the world.
Services provided by ExoClick
ExoClick provides a wide range of advertising solutions for both publishers and advertisers. Publishers can monetize their websites and apps by displaying ads from ExoClick’s advertisers, while advertisers can promote their products or services through various ad formats and targeting options. Here are some of the services provided by ExoClick:
Display advertising – ExoClick provides a variety of display ad formats, including banner ads, pop-under ads, native ads, and video ads. Publishers can choose from a range of ad sizes and placements to optimize their ad revenue.
Performance advertising – ExoClick’s performance advertising solutions include CPC (cost per click), CPM (cost per thousand impressions), and CPA (cost per action) campaigns. Advertisers can choose from various targeting options, such as device type, geographic location, and user behavior.
Ad optimization – ExoClick’s proprietary technology optimizes ad delivery based on user behavior and engagement, ensuring maximum revenue for publishers and optimal performance for advertisers.
Fraud detection – ExoClick uses advanced fraud detection technology to ensure that ad traffic is legitimate and free of bots or other fraudulent activity.
Features of ExoClick
ExoClick offers several features that make it a popular choice for both publishers and advertisers. Here are some of the key features:
Global reach – ExoClick’s ad network reaches more than 190 countries, providing access to a vast audience of users.
Targeting options – ExoClick offers various targeting options, such as geographic location, device type, and user behavior, allowing advertisers to reach their ideal audience.
Real-time reporting – ExoClick provides real-time reporting and analytics, allowing advertisers to track their campaigns’ performance and optimize them accordingly.
Customizable ad formats – ExoClick’s ad formats are customizable, allowing publishers to choose the ad size, placement, and design that best fits their website or app.
Benefits of ExoClick
ExoClick offers several benefits to both publishers and advertisers. Here are some of the key benefits:
Cost-effective – ExoClick’s advertising solutions are cost-effective, providing advertisers with affordable options to promote their products or services.
High-quality traffic – ExoClick’s advanced fraud detection technology ensures that ad traffic is legitimate and of high quality, providing advertisers with genuine user engagement.
Diverse ad formats – ExoClick’s diverse ad formats, such as pop-unders, native ads, and video ads, provide publishers with various options to monetize their websites or apps.
Customizable targeting – ExoClick’s customizable targeting options allow advertisers to reach their ideal audience, improving their campaign’s effectiveness.
Conclusion
ExoClick is a leading online advertising network that provides a range of cost-effective and targeted advertising solutions to publishers and advertisers. With its global reach, advanced ad optimization and fraud detection technology, and customizable ad formats and targeting options, ExoClick is a popular choice for businesses looking to maximize their online advertising performance.
Marketing is an essential aspect of any startup, and as such, it is crucial to have the right tools at your disposal to ensure that your marketing efforts are as productive and efficient as possible. In this article, we will explore some of the most productive tools for startups in marketing.
Google Analytics
Google Analytics is an essential tool for any startup in marketing. It allows you to track the traffic to your website, analyze user behavior, and measure the effectiveness of your marketing campaigns. With Google Analytics, you can gain insights into your audience’s demographics, behavior, and interests, enabling you to make data-driven decisions about your marketing strategy.
Hootsuite
Hootsuite is a social media management tool that allows you to manage and schedule posts across multiple social media platforms. With Hootsuite, you can create and publish content on Facebook, Twitter, Instagram, and other platforms, all from a single dashboard. This tool also enables you to monitor social media mentions, track engagement, and measure the effectiveness of your social media marketing efforts.
Mailchimp
Mailchimp is an email marketing tool that allows you to create and send email campaigns to your subscribers. With Mailchimp, you can design custom email templates, segment your email list, and automate your email campaigns. This tool also provides analytics on your email campaigns, allowing you to track open rates, click-through rates, and other metrics to optimize your email marketing strategy.
Canva
Canva is a graphic design tool that allows you to create professional-quality graphics and designs for your marketing campaigns. With Canva, you can design social media graphics, infographics, posters, flyers, and other marketing materials, even if you have no design experience. This tool also provides access to a vast library of templates, images, and design elements, making it easy to create visually stunning marketing materials.
SEMrush
SEMrush is a digital marketing tool that allows you to conduct keyword research, track your competitors, and optimize your website for search engines. With SEMrush, you can analyze your website’s search engine rankings, identify opportunities for optimization, and track your progress over time. This tool also provides insights into your competitors’ SEO strategy, allowing you to stay ahead of the competition.
Trello
Trello is a project management tool that can help you stay organized and productive in your marketing efforts. With Trello, you can create boards and cards for your marketing projects, set deadlines, assign tasks to team members, and track progress in real-time. This tool also integrates with other productivity tools, such as Google Drive and Slack, to streamline your workflow.
In conclusion, these tools can be incredibly useful for startups looking to improve their marketing efforts. By using them, you can gain valuable insights into your audience, create professional-quality marketing materials, and stay organized and productive in your marketing projects. Whether you are a solo entrepreneur or a growing startup, these tools can help you succeed in your marketing efforts.
Artificial Intelligence (AI) is revolutionizing the marketing industry, providing businesses with powerful tools to analyze and interpret vast amounts of data. With AI-powered marketing tools, companies can streamline their marketing efforts, target their audience more effectively, and ultimately, drive revenue growth.
Here are some of the AI-powered marketing tools that businesses can use:
Predictive Analytics
Predictive analytics is a subset of AI that uses machine learning algorithms to predict future outcomes based on historical data. By analyzing customer behavior and preferences, businesses can use predictive analytics to identify which products or services their customers are most likely to buy. This information can be used to create targeted marketing campaigns and promotions tailored to individual customers’ specific needs and interests.
Chatbots are AI-powered tools that can interact with customers in real-time, providing personalized responses to their inquiries. By automating customer service, businesses can free up their staff to focus on more complex tasks while also improving the customer experience. Chatbots can also be used to collect data on customer preferences and behavior, which can be used to improve marketing campaigns and product offerings.
Recommendation engines are AI-powered tools that analyze customer behavior to provide personalized recommendations for products or services. By tracking a customer’s browsing and purchasing history, recommendation engines can provide suggestions tailored to their interests and needs. This can increase the likelihood of a sale and improve the customer experience.
Content optimization is the process of using AI-powered tools to analyze and improve the performance of marketing content, such as social media posts, blogs, and emails. By analyzing customer behavior and engagement with the content, businesses can identify which types of content are most effective and adjust their strategies accordingly. This can help businesses increase engagement and drive more traffic to their website.
Image and video recognition tools use AI to analyze visual content and provide insights into customer behavior. By analyzing customer interactions with images and videos, businesses can identify which types of content are most effective and adjust their marketing strategies accordingly. This can help businesses improve the performance of their visual content and increase engagement with their audience.
In conclusion, AI-powered marketing tools offer businesses powerful ways to improve their marketing efforts and drive revenue growth. By leveraging the insights provided by AI, businesses can create more targeted and personalized marketing campaigns that resonate with their audience. As AI continues to evolve, businesses that adopt these tools will be better positioned to succeed in an increasingly competitive marketplace.
If you are starting up as a marketer, here are a few Affiliate programs that are best to highlight to your audience. These are high-value and converting programs.
Semrush
Semrush is a leading SEO tool that can help businesses and marketers with keyword research, search engine optimization, and rank tracking. The affiliate program is an excellent choice for publishers, agencies, paid search specialists, and course creators to make money online. Sign-up happens through the affiliate network Impact Radius.
You’ll earn commissions for each step of Semrush’s entire funnel: $200 for every Semrush subscription sale, $10 for every new trial, and $0.01 for every new signup – plus commission rates vary depending on referral type.
Payment Cycle: Semrush’s affiliate program is hosted on the Impact network, so you’ll withdraw your affiliate commission according to its payment processing. You can schedule a specific payout day each month or get paid when reaching a set threshold.
Payment method: Electronic funds transfer or PayPal.
Cookie duration: 30 days.
ClickFunnels
ClickFunnels is a landing page builder that helps businesses market and sell their products. It’s a one-stop shop service that helps affiliate partners grow. ClickFunnels splits its affiliates into three tiers:
Tier 1: All ClickFunnels affiliates start here. There is no application necessary. You can earn commissions on books, challenges, and summits, with commissions ranging from $1 per sale to 40% on upsells. Tier 2: Affiliates must sell $1,000 in any 30-day rolling period to apply for Tier 2. You’ll unlock different products to sell, and earn between 30% and 40% commission rates. Tier 3: Approved affiliates can earn 40% commission after selling 40 ClickFunnels accounts on a monthly basis. In order to move into higher affiliate tiers, you must provide either a certain number of referrals or a minimum sale amount per month. Then, you’re eligible to apply. As you move into other affiliate tiers, you’ll receive better commission rates.
Commissions: Affiliate commissions are split into tiers, and commission rates vary depending on the tier an affiliate is in and the products that are sold. You can earn up to 100% commission on select products.
Payment Cycle: Paid bills are sent out on the first and fifteenth of every month through Tipalti.
After you’ve registered for an account with Tipalti, you can receive payments through: ACH Direct deposit PayPal Check International ACH (e-check) Wire transfers.
Constant Contact
Constant Contact is a popular email marketing tool that helps generate leads and internet traffic. It has two subscription plans, a basic plan for $20/month, and an Email Plus plan that costs $45/month. For businesses that are always looking for new ways to market their brand, Constant Contact could be the extra push they need. Constant Contact’s affiliate program is straightforward and has the potential to earn you a lot of money. It offers a simple one-time flat commission of $105 per subscription sale. It also gives you a $5 commission for every person who signs up for a free trial of its email service, even if that person doesn’t end up buying.
Commission rate: Flat rate of $105 per sale and $5 per lead (free trials, no purchase necessary to receive commissions on leads).
Payment Cycle: Paid on a monthly basis, but may take up to 90 days for you to receive your payout.
Payment method: Constant Contact pays usingImpact Radius or CJ Affiliate networks, via use PayPal, check, wire transfer, direct deposit, and ACH transfer.
Cookie duration: 120 days.
CovertKit
ConvertKit’s affiliate program is perfect for creators marketing their content to other creators. The email marketing tools make it easy to plan, send, and manage email campaigns. Plus, ConvertKit is easy to use, so anyone from new bloggers to experienced influencers can succeed with it. You’ll earn a 30% commission for every person that signs up through your affiliate link. How much you earn also depends on the subscriber’s monthly plan. For example, if someone has a large email list and buys an upgraded plan, you’ll earn more commission each month. The example below illustrates how much you’ll earn monthly for referring 10 accounts with up to 1,000 subscribers each.
Commissions: 30% monthly recurring commission.
Payment Cycle: ConvertKit approves all commissions on the first of every month and pays the following day. Expect up to a 60-day delay in receiving payment to account for customer refunds.
Payment method: All payments are processed through PayPal.
Cookie duration: 60 Days
Leadpages
Leadpages is a popular website builder that helps small businesses build landing and sales pages. Unlike other builders, Leadpages offers an affiliate program that provides 50% recurring commissions for every sale you generate (including plan renewals, updates, and one-time purchases). This program is available to anyone, regardless of whether or not you use Leadpages.
Leadpages also provides its affiliates with promotional assets, tutorials, and training materials so they can generate more leads and earn higher commissions.
Commissions: Varies between 10% and 50%.
Payment cycle: Commission tiers are calculated on a 30-day rolling basis. Your earnings are based on the new customer revenue generated over the previous 30 days.
Payment method: Rewards are paid out on the 13th of each month through PayPal or Stripe.
Cookie duration: 90 Days
Conclusion
These are a few that will help you to add up your side hustle and save some extra cash.
Affiliate Marketing is on the rise and what better to sell stuff that is already people are buying anyways? Online commerce is where most products are bought and sold. So if you have an audience and you can bring them some valuable products and services which will benefit them and you can make some money in the process.
Below are some of the most lucrative eCommerce Affiliate Programs available.
Spotify
Shopify is one of the leading eCommerce platforms, offering a user-friendly way for you to launch an eCommerce store. With years of experience, they try to provide all the necessary tools in one place. Which includes online store templates, shipping partners, and payment processors. It also has marketing solutions through the Shopify App Store.
Shopify provides a 100% commission to the affiliates on the first two payments of any subscription plan that a referral purchases
All plans of Shopify have commission offers.
Basic Shopify: $29/month (up to $58 in commission) Shopify: $79/month (up to $158 in commission) Advanced Shopify:- $299/month (up to $598 in commission) Commission rate: Shopify pays 100% commission on the first two payments of a recurring plan.
Cookie duration: 30 days.
Payment Cycle: Balances that are more than $25 will be paid out five business days after the 15th day of the month.
Payment Mode: PayPal.
Amazon Associates
The largest online marketplace, Amazon, sells just about everything. It is perfect for new bloggers and influencers, as it has an amazing affiliate program to leverage in your content. By recommending products you trust, that you think your audience will buy and get up to a 20% commission on any referrals.
Commissions: They offer commissions anywhere from 1% to 20% commission, depending on product type. Amazon also offers varying flat commission rates for what it calls “special commission income.”
Payment Cycle: Monthly, but you’ll receive payment for the current month 60 days after the month ends. That is, you’ll get paid at the end of April for the commissions you earned in February. Amazon also holds payment until you earn a minimum of $10 as an affiliate marketer with it.
Payment Mode: Direct deposit, Check, or Amazon gift card.
Cookie duration: 24 hours.
Rakuten
Rakuten is a site that gives cashback to its customer, for making purchases through its website. It has gained popularity in the last couple of years, with recorded revenue of $3.4 billion for Q2 2021, up 15.8% year over year, and is continuing to grow. It has the third-largest market share of affiliate networks, at 7.85%.
Similar to Amazon Affiliate, Rakuten’s affiliate publisher program has over 2,500 different retailers that sell all kinds of different products. With so many options, you can find a brand to work with as an affiliate and promote its products through Rakuten.
There are three types of commission programs in Rakuten’s affiliate program:
Dynamic commissioning – which gives insight into advertiser’s goals and payouts for scaled revenue Coupon commissioning – manage and monitor rules for coupon codes Multi-touch commissioning – gives credit for your contributions at any point in the customer journey Commission rate: Varies depending on the individual merchant’s commission rates.
Payment Cycle: It is around 90 days. You must also have a minimum of $50 in commissions in order for Rakuten to send out your payment.
Payment method: Direct deposit or check.
Cookie duration: Varies by the merchants.
eBay Partner Network
One of the oldest marketplaces to match buyers to sellers was Founded in 1995. Over the years it has garnered a huge audience in multiple nations. And now they have an affiliate program as well.
Commission Rates: eBay Partner Network only pays a commission on the profit it makes on a sale. And these commissions vary depending on the type of product that’s sold. $.50 to $1.00 when someone who hasn’t made a purchase on eBay in over 12 months clicks through one of your ads and begins bidding on products. You also earn additional commission on completed sales. Rates vary depending on the type of product.
Payment method: Monthly basis,10th day of every month for accounts that have earned more than 10 units of your country’s currency (i.e., 10 US dollars, 10 euros, etc.).
Getting paid: Direct deposit (if your country supports it) or verified PayPal account.
Fiverr
With increasing online business and remote work, more and more businesses are needing experts for short-term ad full-time jobs. Fiverr has been a successful platform to bring businesses and freelancers together. It offers solutions in every field and hence is an amazing program for affiliate marketers.
This program offers some great opportunities to target very specific problems your readers are struggling with. This will only benefit your conversion rate.
Commission Rates: Fiverr Business – $100 CPA once the account reaches $100 in spending + 10% RevShare for 12 months Fiverr Affiliate – 10% of every referred affiliate’s earnings for a lifetime Fiverr Learn – 30% of every course order
Payment method: The payment requested between the 1st and 15th of the month will be paid at the beginning of the following month, while requests that are made between the 16th and the end of the month will be paid on the 15th day of the following month, or on the closest business day to the 15th.
Getting paid: Directly to your PayPal/ Payoneer/ Bank account.
Conclusion
eCommerce affiliate programs are very good for starter bloggers and influencers. No worries about making a product, storing it, shipping it, or providing after-sales services. This is a good start for affiliate marketing.
You would need a website to promote and create your audience. Worry not know all about setting you a free/affordable website using domain and hosting here: Best ways to Get Free/Affordable Domain and Hosting
“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan
Marketing is one of the most important aspects of any business. It can help with customer acquisition, lead generation, and customer retention. Marketing tools are a great way to make marketing easier and more effective.
Marketing tools help startups by enabling them to focus on growth rather than marketing efforts. They also provide startups with data insights that they would not have otherwise had access to. This data can be used for future marketing campaigns and product development.
Whether bootstrapped or not, these tools will help you get the word out there.
1. MailChimp
Mailchimp is a complete marketing automation platform that allows you to create, send, track, and analyze email and social media. This software provides complete insight into your campaign, allowing you to see customer responses and conversion rates and segment them based on interest, geography, stage of the buyer’s journey, and more. You can choose from a library of existing templates or create your own. Mailchimp automates email campaigns, customer surveys, and personalized subscription notifications. The software is web-based and has a mobile app for Android and iOS devices.
Highlights: Automated Email Marketing Uses AI & Analytics to optimize performance Segmented targeting Multiple Integrations
Pricing: Free version available Essential – $13/month Standard – $20/month Premium – $350/month
2. Hubspot Marketing
HubSpot Marketing Hub is the perfect solution for online marketing enthusiasts. It offers great features to help you track and measure your success, from blogging to email marketing and social media management. You can also easily create landing pages that attract visitors and convert them into customers. The software also helps you keep tabs on ad spending, export data for analysis, and get personalized support via chat, email, or phone. With so many useful features at your fingertips, HubSpot Marketing Hub is worth a try.
Highlights: Ad Tracking & Management SEO Marketing Automation Account-Based Marketing Custom Objects Salesforce Integration
Pricing: Free version available Starter – $45/month Professional – $800/month Enterprise – $3,600/month
3. Semrush
Semrush is online visibility management software that helps you do keyword research, improve your website’s SEO, and track the performance of your content marketing efforts. In addition to chat, email and phone support, Semrush offers a web interface that allows you to manage your entire website. With post tracking, insight into the performance of your external posts, and a calendar that your team can edit, Semrush can help you ensure the best possible social media strategy.
Highlights: Dedicated marketing suite SEO Content marketing Market Research Advertising Social Media Marekting
Pricing: No Free version Pro – $119.95/month Guru – $229.95/month Business – $449.95/month
4. Constant Contact
Constant Contact is an email marketing solution designed for small businesses. It lets you design, ship, and communicate with your customers easily using a drag-and-drop interface. You can create a custom template from scratch or use one of the pre-made templates in the library. The software allows you to download contact lists from other sources and categorize them based on the conditions you set. You can track who opened, clicked, and shared your email on the analytics dashboard. Based on the data collected, you can adjust your marketing campaigns to better reach your customers. Constant Contact offers chat support, phone support and email support through web browsers and mobile apps.
Highlights: Drag-and-dro features Automated emails Real-Time tracking Mobile App Automated sales Lead Scoring CRM
Pricing No free version Core – $9.99/month Plus – $45/month All-in-one with Automation+ – $499/month
5. SendInBlue
Sendinblue is a marketing solution that helps you build and improve your relationship with your customers through email, business, and SMS marketing. The software allows you to design targeted email campaigns that you can schedule and send to your target audience at the right time. Sendinblue offers SMS marketing to communicate with customers for instant messages and instant offers. An integrated CRM platform also helps you store all your customer data in one place, and you can automate the process of segmenting your audience and sending personalized confirmation and welcome messages. You can also manage ads on social media platforms using Sendinblue and measure their performance using the integrated analytics dashboard. Sendinblue offers chat, email, and phone support. The software is web-based, has mobile apps for Android and iOS devices, and has a built-in chatbot for customer service.
Pricing: Free Version Starter – $25/month Business – $65/month Enterprise – $1000/month
6. ActiveCampaign
ActiveCampaign is a customer experience automation platform that helps you connect with your audience in a personalized way. It automates email marketing, marketing automation and CRM (customer relationship management) so you can segment and organize your social media, email, and live chat messages. You can analyze the type of ads that are performing well and build an audience based on the activity you follow, such as watching a video or clicking a button. ActiveCampaign offers chat, email and phone support. The software is web-based and has a mobile app for Android and iOS devices.
Highlights: Personalized email marketing Automated marketing Sales CRM Msging and LIVE chat Sales engagement automation Transactional email
Pricing: No free version Lite – $39/month Plus – $70/month Professional – $187/month Enterprise – Contact sales
7. Buzzsumo
BuzzSumo is a powerful online tool that lets everyone know what content is trending on different topics and on any website. As a content provider, understanding what people are saying can help you better address their needs and concerns. BuzzSumo makes it easy to enter some search criteria, analyze content, and see the strategies that work for you in your field. This tool can be useful for sellers who want to stay on top of the trend and reach more customers.
Highlights: Content Discovery Content Research Helps finding influencer Tracking and monitoring Chrome Extention Supports API Integration
Pricing: Free version available Pro – $99/month Plus – $179/month Large – $299/month
8. ClickFunnels
ClickFunnels is a marketing automation platform that can help guide your website visitors through the customer journey. With ClickFunnels, you can create web pages that include CTA buttons and embedded forms to generate leads. Once the leads are generated, you can send them targeted emails to convert them into paying customers. ClickFunnels also offers chat, phone, and email support. Resources from the web.
Highlights: Funnel Templates Drag & Drop Editor High-Converting Checkout Member Areas & Courses Analytics & Insights A/B Split Testing
Pricing: No Free Version Basic – $147/month Pro – $197/month Funnel hacker – $297/month
9. CleverTap
CleverTap is a mobile marketing platform that makes it easy for businesses to create diverse customer engagements. This includes features like feeds, pivots, A/B testing, user sections, spaces, and more. Personalized marketing campaigns can be tailored based on user preferences and behaviors, as well as engagement levels and triggered messages. At the same time, CleverTap gathers valuable customer information to help make marketing decisions. This helps companies to serve their target market effectively and increase their profits.
Pricing: Basic – Only for 30 Days free trial Growth – $200/month Advance – Contact sales Enterprise – Contact sales
10. Moonsend
Moonsend is a cloud-based marketing tool designed to help businesses manage subscriber lists, customer segments, product recommendations, landing pages, and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management, and spam analysis. Email marketing solutions also help organizations create and manage campaigns, segment audiences based on website or email behavior, and build marketing strategies based on analytics collected by tracking clicks, opens, social shares, and subscribers. Name. Users can create automated workflows using drag-and-drop and customized templates. In addition, Moonsend gives marketers the ability to configure events, filters, and actions that will occur as triggers to perform various tasks.
Highlights: Email marketing Automated marketing Landing Pages Subscription Forms Segmentation CRM Tools Tracking and reporting
Pricing: 30 days free trial Pro – $9/month Enterprise – Contact sales
Conclusion
Marketing automation can help you increase your startup’s efficiency and engagement with potential customers. However, you’ll need to make sure the tool you choose is tailored to your specific business needs. Before you start choosing your product, make sure it fulfills the following points:
Saves Time Saves Money Helps you scale up Integration support Customizable Complies with spam rules Control over automation
Well, there you go, some of the best marketing tools for your startup.
Hostinger It has Everything You Need to Create a Website. Pay for the hosting and get a domain for FREE for the first year. Nothing extra to keep your privacy. Also, get SSL certification for Free.
Slack It’s an online communication tool that brings your team together. Let’s you choose how you want to work, Helps you move faster with all your tools in place. And it is FREE. You can chat, create groups, and even video call through this and more.
Monday Want to keep track of your work? Well, look no more. Monday helps you manage your day to days with ease. It is free for life for any individual. Even if you want to work in teams, the monthly costs are very affordable.
Hubspot CRM Hub stop helps you track and analyze sales activity in real time. It has a free model, which includes, Reporting dashboard, Company insights, Deal tracking & Pipeline management.
Freshbooks It is one of the most user-friendly account tools available right now. At very competitive pricing it offers a lot of features making sure you have your balance in check. From accounting, payroll, payments, and invoices to Estimates, Reports, and Time Tracking.
Well, those were some of the most useful tools a start can have without spending a lot of money. Let me know in the comments, which tools help you excel.
