How Salesforce Einstein is using AI to help improve sales

Salesforce Einstein is a suite of AI-powered features and capabilities built into Salesforce’s Customer Relationship Management (CRM) platform. With Einstein, Salesforce aims to provide its customers with a range of powerful tools that can help them analyze data, make informed decisions, and streamline business processes.

Features of Salesforce Einstein

Salesforce Einstein is comprised of several different features, each designed to help businesses improve their sales, marketing, and service operations. Some of the key features of Salesforce Einstein include:

  1. Predictive Scoring and Forecasting: Einstein uses machine learning to analyze historical data and make predictions about which leads are most likely to convert to customers. This helps sales teams focus their efforts on the most promising leads.
  2. Personalization: With Einstein, businesses can create highly personalized experiences for their customers by using AI to recommend products, suggest next-best actions, and more.
  3. Natural Language Processing (NLP): Einstein’s NLP capabilities allow businesses to analyze customer feedback and social media conversations to identify trends and sentiment, and respond to customer inquiries with automated chatbots.
  4. Vision: Einstein’s computer vision capabilities allow businesses to analyze and classify images, enabling them to automatically categorize and organize photos and other visual content.
  5. Voice: Einstein Voice allows users to interact with the Salesforce platform using natural language commands, making it easier to input data and access important information on the go.

Pros and Cons of Salesforce Einstein


  1. Powerful AI Capabilities: With Einstein, businesses can leverage AI to gain insights and make predictions that would be difficult or impossible to do manually.
  2. Seamless Integration: Since Einstein is built into the Salesforce platform, there’s no need for businesses to learn a new tool or switch between different systems. Everything is integrated and accessible from within the Salesforce interface.
  3. Customizable: Einstein is highly customizable, allowing businesses to tailor the AI capabilities to their specific needs and workflows.


  1. Cost: Einstein is not a cheap add-on. It requires an additional subscription fee, which can be a significant investment for small businesses.
  2. Learning Curve: While Einstein is designed to be easy to use, it still requires some training and time to get familiar with the platform and its capabilities.
  3. Limited Integration: While Einstein is integrated with Salesforce, it may not integrate as seamlessly with other third-party tools, which could be a limitation for some businesses.


Salesforce Einstein is available as an add-on to Salesforce’s CRM platform. The pricing varies depending on the specific features and capabilities that a business wants to use.

Salesforce Einstein Lead Scoring is available as part of the Salesforce Essentials package for $25 per user per month. Other Einstein features are available as part of the Sales or Service Cloud packages, with pricing starting at $75 per user per month.


Salesforce Einstein is a powerful tool that can help businesses gain insights, make predictions, and streamline their operations using AI. While the cost and learning curve may be a barrier for some businesses, for those that are willing to invest the time and resources, the benefits can be significant. With Salesforce Einstein, businesses can take their CRM to the next level and gain a competitive edge in their industry.

Add a Comment

Your email address will not be published. Required fields are marked *