Is Exoclick the best Ad Network for publishers?

ExoClick is an online advertising network that specializes in providing cost-effective and targeted digital advertising solutions to publishers and advertisers. It is one of the largest ad networks in the world, serving more than 6 billion ad impressions per day across more than 190 countries. In this article, we will discuss ExoClick’s history, services, features, and benefits.

History of ExoClick

ExoClick was founded in 2006 by Benjamin Fonzé, who still serves as the CEO of the company. The company started as a small advertising network but quickly grew into a major player in the online advertising industry. ExoClick has its headquarters in Barcelona, Spain, but also has offices in Dublin, San Francisco, and other locations around the world.

Services provided by ExoClick

ExoClick provides a wide range of advertising solutions for both publishers and advertisers. Publishers can monetize their websites and apps by displaying ads from ExoClick’s advertisers, while advertisers can promote their products or services through various ad formats and targeting options. Here are some of the services provided by ExoClick:

1. Display advertising – ExoClick provides a variety of display ad formats, including banner ads, pop-under ads, native ads, and video ads. Publishers can choose from a range of ad sizes and placements to optimize their ad revenue.
2. Performance advertising – ExoClick’s performance advertising solutions include CPC (cost per click), CPM (cost per thousand impressions), and CPA (cost per action) campaigns. Advertisers can choose from various targeting options, such as device type, geographic location, and user behavior.
3. Ad optimization – ExoClick’s proprietary technology optimizes ad delivery based on user behavior and engagement, ensuring maximum revenue for publishers and optimal performance for advertisers.
4. Fraud detection – ExoClick uses advanced fraud detection technology to ensure that ad traffic is legitimate and free of bots or other fraudulent activity.

Features of ExoClick

ExoClick offers several features that make it a popular choice for both publishers and advertisers. Here are some of the key features:

1. Global reach – ExoClick’s ad network reaches more than 190 countries, providing access to a vast audience of users.
2. Targeting options – ExoClick offers various targeting options, such as geographic location, device type, and user behavior, allowing advertisers to reach their ideal audience.
3. Real-time reporting – ExoClick provides real-time reporting and analytics, allowing advertisers to track their campaigns’ performance and optimize them accordingly.
4. Customizable ad formats – ExoClick’s ad formats are customizable, allowing publishers to choose the ad size, placement, and design that best fits their website or app.

Benefits of ExoClick

ExoClick offers several benefits to both publishers and advertisers. Here are some of the key benefits:

1. Cost-effective – ExoClick’s advertising solutions are cost-effective, providing advertisers with affordable options to promote their products or services.
2. High-quality traffic – ExoClick’s advanced fraud detection technology ensures that ad traffic is legitimate and of high quality, providing advertisers with genuine user engagement.
3. Diverse ad formats – ExoClick’s diverse ad formats, such as pop-unders, native ads, and video ads, provide publishers with various options to monetize their websites or apps.
4. Customizable targeting – ExoClick’s customizable targeting options allow advertisers to reach their ideal audience, improving their campaign’s effectiveness.

Conclusion

ExoClick is a leading online advertising network that provides a range of cost-effective and targeted advertising solutions to publishers and advertisers. With its global reach, advanced ad optimization and fraud detection technology, and customizable ad formats and targeting options, ExoClick is a popular choice for businesses looking to maximize their online advertising performance.