Is Adsterra a good or a bad option for Publishers?

Adsterra is an online advertising network that provides a range of advertising solutions to publishers and advertisers. The company was founded in 2013 and is headquartered in Cyprus. In this article, we will discuss the good and bad aspects of Adsterra’s advertising services.

The Good

  1. Wide range of advertising formats – Adsterra offers a wide range of advertising formats, including display ads, pop-unders, interstitials, direct links, and more. This makes it easier for publishers and advertisers to find the right format to suit their needs.
  2. High-quality traffic – Adsterra provides high-quality traffic, which is screened for fraudulent activity. This helps advertisers to avoid fake clicks and impressions, ensuring that their campaigns reach genuine users.
  3. Advanced targeting options – Adsterra offers a range of advanced targeting options, such as geo-targeting, device targeting, and retargeting. This helps advertisers to reach the right audience, increasing the chances of their campaigns being successful.
  4. Real-time reporting – Adsterra provides real-time reporting and analytics, which allows publishers and advertisers to track their campaigns’ performance and make adjustments as needed. This helps them to optimize their campaigns and get better results.
  5. Dedicated account managers – Adsterra provides dedicated account managers to help publishers and advertisers with their campaigns. This can be especially helpful for new advertisers who may be unfamiliar with the advertising platform.

The Bad

  1. Payment issues – Some users have reported issues with payments from Adsterra, such as delayed payments or payments not being received at all. This can be frustrating for publishers who rely on ad revenue to support their websites or apps.
  2. Limited targeting options – While Adsterra does offer advanced targeting options, some users have reported that the targeting options are not as comprehensive as those offered by other advertising platforms.
  3. Limited customer support – Some users have reported that Adsterra’s customer support is not as responsive as they would like. This can be especially frustrating when issues arise that need to be resolved quickly.
  4. Ad quality issues – Some users have reported that the quality of ads served by Adsterra is not always high. This can be a problem for publishers who want to maintain a high-quality user experience on their websites or apps.


Adsterra offers a range of advertising solutions to publishers and advertisers. While the platform has many good features, such as a wide range of advertising formats, high-quality traffic, and advanced targeting options, there are also some negative aspects to consider, such as payment issues, limited targeting options, and ad quality issues. Overall, Adsterra can be a good choice for advertisers and publishers who are looking for a cost-effective and easy-to-use advertising platform, but it is important to be aware of the potential issues that may arise when using the platform.

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