10 Startup-Friendly Marketing Tools 2023

“It’s not what you sell that matters as much as how you sell it!” — Brian Halligan

Marketing is one of the most important aspects of any business. It can help with customer acquisition, lead generation, and customer retention. Marketing tools are a great way to make marketing easier and more effective.

Marketing tools help startups by enabling them to focus on growth rather than marketing efforts. They also provide startups with data insights that they would not have otherwise had access to. This data can be used for future marketing campaigns and product development.

Whether bootstrapped or not, these tools will help you get the word out there.

1. MailChimp

Mailchimp is a complete marketing automation platform that allows you to create, send, track, and analyze email and social media. This software provides complete insight into your campaign, allowing you to see customer responses and conversion rates and segment them based on interest, geography, stage of the buyer’s journey, and more. You can choose from a library of existing templates or create your own. Mailchimp automates email campaigns, customer surveys, and personalized subscription notifications. The software is web-based and has a mobile app for Android and iOS devices.

Automated Email Marketing
Uses AI & Analytics to optimize performance
Segmented targeting
Multiple Integrations

Free version available
Essential – $13/month
Standard – $20/month
Premium – $350/month

2. Hubspot Marketing

HubSpot Marketing Hub is the perfect solution for online marketing enthusiasts. It offers great features to help you track and measure your success, from blogging to email marketing and social media management. You can also easily create landing pages that attract visitors and convert them into customers. The software also helps you keep tabs on ad spending, export data for analysis, and get personalized support via chat, email, or phone. With so many useful features at your fingertips, HubSpot Marketing Hub is worth a try.

Ad Tracking & Management
Marketing Automation
Account-Based Marketing
Custom Objects
Salesforce Integration

Free version available
Starter – $45/month
Professional – $800/month
Enterprise – $3,600/month

3. Semrush

Semrush is online visibility management software that helps you do keyword research, improve your website’s SEO, and track the performance of your content marketing efforts. In addition to chat, email and phone support, Semrush offers a web interface that allows you to manage your entire website. With post tracking, insight into the performance of your external posts, and a calendar that your team can edit, Semrush can help you ensure the best possible social media strategy.

Dedicated marketing suite
Content marketing
Market Research
Social Media Marekting

No Free version
Pro  – $119.95/month
Guru – $229.95/month
Business – $449.95/month

4. Constant Contact

Constant Contact is an email marketing solution designed for small businesses. It lets you design, ship, and communicate with your customers easily using a drag-and-drop interface. You can create a custom template from scratch or use one of the pre-made templates in the library. The software allows you to download contact lists from other sources and categorize them based on the conditions you set. You can track who opened, clicked, and shared your email on the analytics dashboard. Based on the data collected, you can adjust your marketing campaigns to better reach your customers. Constant Contact offers chat support, phone support and email support through web browsers and mobile apps.

Drag-and-dro features
Automated emails
Real-Time tracking
Mobile App
Automated sales
Lead Scoring

No free version
Core – $9.99/month
Plus – $45/month
All-in-one with Automation+ – $499/month

5. SendInBlue

Sendinblue is a marketing solution that helps you build and improve your relationship with your customers through email, business, and SMS marketing. The software allows you to design targeted email campaigns that you can schedule and send to your target audience at the right time. Sendinblue offers SMS marketing to communicate with customers for instant messages and instant offers. An integrated CRM platform also helps you store all your customer data in one place, and you can automate the process of segmenting your audience and sending personalized confirmation and welcome messages. You can also manage ads on social media platforms using Sendinblue and measure their performance using the integrated analytics dashboard. Sendinblue offers chat, email, and phone support. The software is web-based, has mobile apps for Android and iOS devices, and has a built-in chatbot for customer service.

Email & SMS marketing
Automated marketing
WhatsApp Campaigns
Sales CRM
RESTful APIs, SMTP, webhooks
Email tracking and analysis

Free Version
Starter – $25/month
Business – $65/month
Enterprise – $1000/month

6. ActiveCampaign

ActiveCampaign is a customer experience automation platform that helps you connect with your audience in a personalized way. It automates email marketing, marketing automation and CRM (customer relationship management) so you can segment and organize your social media, email, and live chat messages. You can analyze the type of ads that are performing well and build an audience based on the activity you follow, such as watching a video or clicking a button. ActiveCampaign offers chat, email and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Personalized email marketing
Automated marketing
Sales CRM
Msging and LIVE chat
Sales engagement automation
Transactional email

No free version
Lite – $39/month
Plus – $70/month
Professional – $187/month
Enterprise – Contact sales

7. Buzzsumo

BuzzSumo is a powerful online tool that lets everyone know what content is trending on different topics and on any website. As a content provider, understanding what people are saying can help you better address their needs and concerns. BuzzSumo makes it easy to enter some search criteria, analyze content, and see the strategies that work for you in your field. This tool can be useful for sellers who want to stay on top of the trend and reach more customers.

Content Discovery
Content Research
Helps finding influencer
Tracking and monitoring
Chrome Extention
Supports API Integration

Free version available
Pro – $99/month
Plus – $179/month
Large – $299/month

8. ClickFunnels

ClickFunnels is a marketing automation platform that can help guide your website visitors through the customer journey. With ClickFunnels, you can create web pages that include CTA buttons and embedded forms to generate leads. Once the leads are generated, you can send them targeted emails to convert them into paying customers. ClickFunnels also offers chat, phone, and email support. Resources from the web.

Funnel Templates
Drag & Drop Editor
High-Converting Checkout
Member Areas & Courses
Analytics & Insights
A/B Split Testing

No Free Version
Basic – $147/month
Pro – $197/month
Funnel hacker – $297/month

9. CleverTap

CleverTap is a mobile marketing platform that makes it easy for businesses to create diverse customer engagements. This includes features like feeds, pivots, A/B testing, user sections, spaces, and more. Personalized marketing campaigns can be tailored based on user preferences and behaviors, as well as engagement levels and triggered messages. At the same time, CleverTap gathers valuable customer information to help make marketing decisions. This helps companies to serve their target market effectively and increase their profits.


Analytics & Insights
Automated User Segmentation
Omnichannel Engagement
Journey Orchestration
Campaign Analytics
Lifecycle Analytics

Basic – Only for 30 Days free trial
Growth – $200/month
Advance – Contact sales
Enterprise – Contact sales

10. Moonsend

Moonsend is a cloud-based marketing tool designed to help businesses manage subscriber lists, customer segments, product recommendations, landing pages, and subscription forms. Key features include lead management, campaign management, multi-channel marketing, website visitor tracking, lead scoring, contact management, and spam analysis. Email marketing solutions also help organizations create and manage campaigns, segment audiences based on website or email behavior, and build marketing strategies based on analytics collected by tracking clicks, opens, social shares, and subscribers. Name. Users can create automated workflows using drag-and-drop and customized templates. In addition, Moonsend gives marketers the ability to configure events, filters, and actions that will occur as triggers to perform various tasks.

Email marketing
Automated marketing
Landing Pages
Subscription Forms
CRM Tools
Tracking and reporting

30 days free trial
Pro – $9/month
Enterprise – Contact sales


Marketing automation can help you increase your startup’s efficiency and engagement with potential customers. However, you’ll need to make sure the tool you choose is tailored to your specific business needs. Before you start choosing your product, make sure it fulfills the following points:

Saves Time
Saves Money
Helps you scale up
Integration support
Complies with spam rules
Control over automation

Well, there you go, some of the best marketing tools for your startup.

Best Wishes!

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